While the Spotify deal obviously had something to do with money, Rogan also embraces the change in platform where he’s been promised free reign to talk about whatever he wants without fear of censorship. Even when he was required to socially distance himself from other commentators, Rogan even showed up to serve as color commentator for UFC 249 and it doesn’t appear he’s going to be abandoning that job any time soon either. Rogan still dedicates a lot of his time to MMA where he does his popular “Fight Companion” podcasts alongside regular co-hosts such as retired UFC heavyweight Brendan Schaub and grappling guru Eddie Bravo. He’s built a loyal fanbase while booking all kinds of guests - presidential candidates such as Bernie Sanders sat opposite Rogan when that sort of thing was still allowed, and he’s constantly fielding questions about a pair of episodes he’s done with Elon Musk. Rogan certainly found his niche in podcasting where he’s been declared the uncrowned king. The dividends are already paying off after Spotify added $1.7 billion to its market cap in just 23 minutes after the Rogan deal was announced. While once thriving radio stations like KROQ in Los Angeles are seemingly on life support, Spotify’s podcast industry appears to be thriving.Īfter purchasing Bill Simmons’ Ringer website and its network of podcasts, the streaming giant then paid Rogan a whole lot of money to bring his show and its massive audience to Spotify. Rogan’s deal definitely came at an odd time when businesses all over the world are reporting record losses due to the ongoing coronavirus pandemic. Especially right now, when people can’t work.” “Weirdly richer,” Rogan told the New York Times when asked how much wealth he gained from this deal. While Rogan hasn’t confirmed the exact figure Spotify shelled out to land his podcast, he almost sounded conflicted when asked about the gaudy amount of money he was just paid. The UFC color commentator reportedly inked a deal worth $100 million to move both the audio and video version of his popular podcast to Spotify with exclusive rights starting later this year.
Joe Rogan probably wasn’t hurting for money before he signed a massive deal to move his podcast to Spotify but his wealth definitely multiplied afterwards.
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